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Marketing program development & support | |
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Marketing programs must be clearly focused on explicit objectives to ensure optimum impact. Vericours provides expertise in the design and implementation of highly effective marketing programs, including marketing strategy formulation, product positioning, pricing, sales force deployment, channel strategies and business partner development programs. In addition, we have assisted clients in sales strategy formulation, definition of specific product value propositions, and development of economic models for sales support, where appropriate. We also have helped clients develop customer support strategies and tactics, and helped identify and evaluate outsourcing options for specific program requirements. Finally, we advise clients in the design and implementation of sophisticated program management systems facilitated by emerging collaborative information applications, and assist them in identifying associated infrastructure support needs. |
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