Semiconductor Market Leader
Mid-Sized Engineering Firm Major Systems Firm Medical Instrumentation Company Telecommunications Firm Consumer Electronics Giant Parmaceutical Firm Global Financial Information Provider Early Stage Software Solutions Firm eBusiness Information Provider Semiconductor Market Leader		Working with the Executive Committee, Vericours developed and implemented a management process assessment focused on improving the firm's strategic decision-making processes and practices. Business process characterization and re-engineering techniques were used to define in detail, for the first time ever, how various types of key strategic decisions were made. Goals, strengths, weaknesses, sources of delay and other factors were noted and improvement opportunities identified. Numerous improvements were then integrated into a redesigned approach to this critical aspect of the business. Market forecasting techniques were strengthened and more explicitly linked to the decision-making process for new products. An improved infrastructure was implemented for gathering and sharing key marketplace intelligence across the sales and marketing organizations. The new product planning process itself was streamlined, and re-engineered to incorporate more effective analysis of opportunities, greater understanding of and focus on competitors, and better integration with operational planning and budgeting activities. A more significant role was defined for industry-focused marketing groups. And decision-making approaches were streamlined to facilitate higher quality executive involvement in the planning process. The improvements in market focus and decision-making performance resulting from these changes made a significant contribution to an improved growth rate and increased financial strength.

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