Major Systems Firm
Mid-Sized Engineering Firm Major Systems Firm Medical Instrumentation Company Telecommunications Firm Consumer Electronics Giant Parmaceutical Firm Global Financial Information Provider Early Stage Software Solutions Firm eBusiness Information Provider Semiconductor Market Leader		A major electronic systems company was about to launch a new product in a new product/market segment and was concerned about potential competitive reactions in terms of product repositioning, potential pricing actions and strategies that might lock them out of the best channel partners. Vericours analyzed current and potential competitor products and capabilities and defined a strong, differentiated, value proposition for the new product. We then analyzed possible competitive reactions, with a focus on potential product bundles as well as individual pricing actions. We then defined counter strategies for each likely competitive response and established a competitive intelligence early warning system to identify competitive counter strokes early in the process. Finally we defined detailed action plans to implement counter strategies for the most likely competitive responses. Further we identified the most attractive channel partners and constructed a value proposition to enable the client to preemptively acquire those channels as partners. We also put in place channel management systems, evaluation metrics, and support capabilities, as well as sell through monitoring metrics designed to detect double ordering during times of product shortage and inventory accumulations early in periods of market slump.

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