Consumer Electronics Giant
Mid-Sized Engineering Firm Major Systems Firm Medical Instrumentation Company Telecommunications Firm Consumer Electronics Giant Parmaceutical Firm Global Financial Information Provider Early Stage Software Solutions Firm eBusiness Information Provider Semiconductor Market Leader		A large Asian consumer electronics firm without PC experience was attempting to enter the US market with a computer product. It experienced significant difficulty with third party channels due to supply chain underperformance, poor end user support, and perceived conflict of interest with an Internet based sales capability. As a consequence, the PC product was thrown out of several consumer electronics channels and captured minimal share. Vericours designed a market entry strategy for the product line that included clearly positioned direct sales, channel partners, web sales, and web based customer service and support. We tested and tuned this strategy through interviews with potential key channel partners and follow up workshops. We then helped recruit channel partners and build the required internal supply chain and support processes that enabled the client have a very successful category re-launch and ongoing success. They are now a leading PC sub-category supplier in the United States.

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